THE FUTURE OF MARKETING IS INTELLIGENCE-DRIVEN
In a world where data volume grows exponentially but insights remain scarce, the competitive edge belongs to those who can extract actionable intelligence from complexity. The intersection of data science, artificial intelligence, and marketing creates unprecedented opportunities for businesses ready to evolve beyond traditional approaches.
Our expertise bridges the gap between powerful AI technologies and practical marketing applications, transforming raw data into strategic assets that drive measurable business growth. We specialise in building intelligent systems that not only analyse past performance but predict future customer behaviour, enabling truly personalised experiences at scale.
From recommendation engines that increase conversion rates to attribution models that optimise marketing spend, our solutions deliver measurable ROI by applying cutting-edge data science to your most pressing marketing challenges. We also leverage AI for campaign optimisation and automation, ensuring your marketing efforts achieve maximum impact with minimal waste through intelligent, data-driven decision-making across all channels.
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How can I help you with Marketing AI
I provide a variety of professional services tailored to your unique needs. My personalised coaching programs are designed to help ambitious professionals navigate career transitions and business leaders optimise their business operations and marketing strategy. Additionally, I offer keynote speaking for events and conferences, interactive workshops, strategic consulting, and implementation support for transformational projects.
Explore my service offerings below to discover how we can work together to achieve your goals:
STRATEGIC CONSULTING
AI-Driven Digital Strategy Development
- Comprehensive digital marketing audits with advanced AI analytics
- Custom KPI frameworks with predictive performance modeling
- Competitive intelligence using machine learning algorithms
- Data privacy and ethical AI implementation strategies
Predictive Analytics & AI Strategy
- Advanced statistical modelling and data analysis
- AI implementation strategy and roadmapping
- Predictive modelling for consumer behaviour
- Machine learning algorithm selection and application
Data Science & AI Growth Roadmapping
- Strategic assessment of business data assets and opportunities
- Customised roadmap for integrating AI into marketing operations
- Prioritised implementation plan with ROI projections
- Technology and skills gap analysis with actionable recommendations
WORKSHOPS & TRAINING
Python & AI Workshops for Marketers
- Hands-on training with Python for marketing data analysis
- Introduction to key libraries (Pandas, NumPy, Scikit-learn)
- Real-world marketing case studies and applications
- Building predictive models without coding expertise
Customised Workshop Topics such as:
- "Comprehensive Prompt Engineering for Marketing Professionals"
- "Leveraging AI for Enhanced Customer Insights"
- "Predictive Analytics for Marketing Decision-Making"
- "Building Data-Driven Marketing Strategies"
- "Ethical AI Implementation in Marketing"
Executive AI Leadership Programs
- AI strategy workshops specifically for C-suite and marketing directors
- Competitive advantage assessment through AI adoption
- Decision-making frameworks for AI investment and implementation
- Building and leading AI-powered marketing teams
IMPLEMENTATION SERVICES
Retail & E-commerce AI Solutions
- Recommendation system development and optimisation
- Personalisation engines for improved customer experiences
- Advanced customer segmentation algorithms
- Product affinity analysis and basket optimisation
Python & AI-Powered Data Analysis
- Advanced data analysis using Python and specialised libraries
- Custom algorithm development for marketing applications
- Natural language processing for market research and sentiment analysis
- Automated data processing workflows and pipelines
Measurement Frameworks & Attribution Models
- Custom attribution modelling for multi-channel marketing
- Comprehensive measurement frameworks for accurate ROI tracking
- Data-driven performance dashboards and visualisation
- Cross-channel analytics implementation and optimisation
Why Work With Me
Selecting the right partner for your marketing transformation is crucial. Here's why leading brands trust me to deliver results:
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Unmatched Expertise
With a Bachelor, Master, and PhD in Computer Science, alongside executive education in digital marketing from London Business School, I bring a rare blend of deep technical knowledge and advanced marketing strategy to every engagement. -
Proven Industry Impact
I have led AI, data science, and digital marketing initiatives for some of Australia's most respected and innovative organisations, including Cardiex, Cartology, Primary Connect, Flamingo AI, WIQ (Woolworths × Quantium), Woolworths Group, and Endeavour Drinks Group (Dan Murphy's, BWS). This experience has given me a comprehensive understanding of the unique challenges and opportunities within the retail, healthcare, and technology sectors. -
Retail Marketing Innovation
My hands-on experience includes developing AI-powered marketing solutions such as customer segmentation, campaign optimisation, media mix modelling, and advanced attribution frameworks tailored for leading brands. -
Practical, Business-Focused Solutions
I am committed to translating advanced AI capabilities into practical, measurable outcomes-ensuring technology delivers real business impact, not just technical showcases. -
Personalised, Collaborative Approach
You work directly with me, benefiting from tailored coaching, strategic consulting, and implementation support designed to build your capabilities and drive sustainable growth.
Let's work together to unlock the full potential of your marketing with intelligence-driven solutions
Schedule a Free Consultation
Get started today with a complimentary 30-minute strategy session to explore how data science and AI can revolutionise your marketing approach. You can also send an email to parisamilne@luminnovate.com
